Campaigns
A Meal for a Brighter Tomorrow
Dubai Holding, in partnership with UNWFP, launched the inaugural campaign “A Meal for a Brighter Tomorrow” to celebrate benevolence and unity during Ramadan. Our responsibility was to create a visually impactful campaign, inspiring individuals in the UAE to support school meals via Dubai Holding’s sponsored home card on the UNWFP’s ShareTheMeal app.
Life Goals
Life Goals aimed to enhance the financial resilience of blue-collar workers, recognizing their significant contribution to the Dubai ecosystem. In collaboration with Visa, Dubai Holding provided a comprehensive program of free financial literacy courses, benefiting over 9,000 workers. Our task involved creating a visual identity and campaign to showcase the positive impact of this initiative on their lives.