Branding
Tickit
Dubai Holding entrusted us with the task of conceiving and launching an unprecedented loyalty program, aimed at delivering seamless and immediate rewards to its members throughout the United Arab Emirates, spanning renowned destinations, attractions, and beloved brands. The program offers an extensive rewards portfolio, encompassing a diverse array of dining establishments, fashion boutiques, attractions, cinemas, theme parks, grocery retailers, online transactions, and numerous other offerings, thereby providing a comprehensive and enriching rewards experience.
Al-Futtaim Engineering & Technologies
The objective encompassed formulating a compelling rebranding strategy for Al-Futtaim Engineering & Technologies, an organization that had been employing an antiquated approach to branding. The strategic inclusion of discerning elements from their previous branding was deemed imperative, invigorating them with a revitalized sense of purpose.
Dubai Holding
Our assignment entailed the development of a dynamic visual identity aligned with a new strategic direction. Leveraging the strategic framework as guidance, we concentrated on harnessing visual elements to vividly manifest the strategy. This encompassed careful consideration of the colour palette, typography, illustrations, and photography styles employed.
barq
Our task was to create a brand for a Saudi-based digital app company. The primary goal of the brand was to symbolize a gateway to a brighter future, welcoming entrepreneurs, young individuals, and business owners, and offering limitless opportunities for growth and success. The logo features subtle shapes at its beginning and end, symbolizing a spark of connection.
NICC
Etihad Rail tasked us with creating a sub-brand that fits within their overarching brand architecture and highlights their infrastructure. We were directed to adopt a corporate approach with subtle elements that evoke the essence of rail transport.